Branding is not only about getting your target market to select you over the competition but about getting your prospects to see you as the sole provider of a solution to their problem or need.

Case Study

In New York City, you have to be ready for anything that can happen in a New York minute. NYC is fast, competitive and there are days when it feels like the City just wins. The 2 train is running on a delay, and there’s always traffic on the FDR. Navigating crowds, waiting in lines and connecting with strangers is all part of the movement. Being READY for whatever could come next while charting your path to success is what it’s about.

The Ready Foundation LLC helps with the next phase of the journey for NYC’s youth and young adults getting ready to attain success and a personal sense of accomplishment.

Getting READY requires support from corporate and private sources. Changing lives follows.




Brand Style Guide


Brand Elements


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