Web Experiences

[vc_row padding_top=””][vc_column][rev_slider_vc alias=”webexperience”][kleo_gap size=”80px”][vc_row_inner][vc_column_inner width=”1/2″][kleo_list type=”unstyled” align=”right”][kleo_list_item icon=”0″]

STRATEGY

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UX DESIGN

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WEBSITE ANALYTICS

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SEARCH ENGINE OPTIMIZATION

[/kleo_list_item][/kleo_list][/vc_column_inner][vc_column_inner width=”1/2″][vc_custom_heading text=”We create websites that generate more clicks because of their creative, responsive design. But look under the hood and you’ll find a user-friendly content management system that is easy to use, allowing you complete control of your content, imagery and layout. Websites are at the core of who we are, and we’re proud to have created some of the most ground-breaking designs in the industry for the region’s best and biggest companies.” font_container=”tag:p|text_align:left” use_theme_fonts=”yes” vertical_separator=”yes”][/vc_column_inner][/vc_row_inner][kleo_gap size=”40px”][/vc_column][/vc_row][vc_row][vc_column][rev_slider_vc alias=”goodnews-spotlight”][/vc_column][/vc_row][vc_section][vc_row][vc_column][kleo_magic_container content_position=”center” text_center=”yes” div_center=”yes”][kleo_divider icon=”0″ icon_size=”large” text=”Case Study”][/kleo_magic_container][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column width=”1/4″][vc_custom_heading text=”ROLE” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][vc_column_text]Strategy

UX Design[/vc_column_text][vc_custom_heading text=”CLIENT” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][vc_column_text]Rowfficient.com[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text]Lifelong athlete and competitor, Sara began rowing at Simsbury High School outside of Hartford, CT. She continued her rowing career at Princeton University where she majored in Psychology. Upon graduation, she earned her way on to the United States Women’s National team and became a two-time World Champion and 2012 Olympian.

When Sara hit a frustrating wall of injury in 2014, she knew she had to change the way she trained or her rowing career would be over. She began a journey seeking health and peak performance, but the path that unfolded changed how she understood rowing and body movement. During this time she was able to work and study with some of the world’s best rowing coaches, physiologists, nutritionists, sports psychologists, and strength trainers. Rowfficient was born, and under this new program Sara reached her best personal performances both in and out of the boat.[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section][vc_row full_height=”yes” equal_height=”yes” el_id=”strategy” text_color=”#ffffff” type=”color” bg_color=”#1a1921″ margin_top=”50″ el_class=”back”][vc_column width=”1/4″][vc_row_inner][vc_column_inner width=”1/4″ css=”.vc_custom_1511502318001{margin-left: 50px !important;}”][vc_custom_heading text=”01″ font_container=”tag:p|font_size:12px|text_align:left|color:%23ffffff” google_fonts=”font_family:Nunito%3A300%2Cregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”fadeInUp”][/vc_column_inner][vc_column_inner width=”3/4″][vc_custom_heading text=”Strategy” font_container=”tag:p|font_size:12px|text_align:left” use_theme_fonts=”yes” css_animation=”fadeInUp”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”3/4″][vc_custom_heading text=”Objective” font_container=”tag:h3|text_align:left|color:%23ffffff” use_theme_fonts=”yes”][vc_column_text]Create a site that functions in membership, e-commerce, and above all else a user friendly experience. Regardless of device – desktop, laptop, tablet or phone – users get a full experience that they can login and start using with little education.[/vc_column_text][vc_custom_heading text=”Solution” font_container=”tag:h3|text_align:left|color:%23ffffff” use_theme_fonts=”yes”][vc_column_text]After observing current site traffic and user behavior plus reaching out to current members for their backend experience, we were able to create an interface that was all inclusive to Rowfficient.com. Previously, users had to link out to 3-4 third party sites to sign up for membership, pay, shop, and use key functions Rowfficient offered for their membership. This also speaks to the user experience of the active members. For members, we created a backend dashboard that empowered them to manage their entire account from one area. They could upload videos, book training sessions, manage their training sessions, and access Rowfficient’s entire video training library.[/vc_column_text][/vc_column][/vc_row][vc_row full_height=”yes” equal_height=”yes” el_id=”ux” text_color=”#000000″ type=”image” bg_color=”#ffffff” bg_position=”bottom” bg_attachment=”true” vertical_align=”yes” bg_image=”8941″][vc_column width=”1/4″][vc_row_inner][vc_column_inner width=”1/4″ css=”.vc_custom_1511502318001{margin-left: 50px !important;}”][vc_custom_heading text=”02″ font_container=”tag:p|font_size:12px|text_align:left” google_fonts=”font_family:Nunito%3A300%2Cregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”fadeInUp”][/vc_column_inner][vc_column_inner width=”3/4″][vc_custom_heading text=”User Experience” font_container=”tag:p|font_size:12px|text_align:left” use_theme_fonts=”yes” css_animation=”fadeInUp”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”3/4″ css=”.vc_custom_1511501956935{margin-top: 100px !important;}”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text][device link=”” type=”macbook” scroll=”true”][/device][/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text animation=”animate-when-almost-visible”][device type=”iphone6-plus” width=”62%” scroll=”true”][/device][/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row” css=”.vc_custom_1511633467002{background-color: #1a1921 !important;}”][vc_row type=”color” bg_color=”#1a1921″][vc_column][kleo_button title=”Start a Similar Project” href=”mailto:stephen@rawr.design” style=”see-through” position=”center” size=”lg” special=”no” icon=”0″ font_weight=”400″ uppercase=”yes” letter_spacing=”50″][kleo_gap size=”40px”][/vc_column][/vc_row][/vc_section]