Whenever clients interested in creating a website come into our digital agency, I always tell them the same thing. Before you can jump into design, before you can jump into development, and before you can jump into information architecture, you first have to start with a website strategy. This element is essential to completing a website with a high conversion rate that produces results for your business.
Finding a happy medium between aesthetics and functionality can be difficult, and discovering the best way to do so while generating the results desired by your brand is even harder. A cohesive strategy allows you to focus on the business objectives at hand, and develop the best plan possible to achieve them. Whether its innovative tactics or traditional approaches, a strategy is a preliminary step that allows designers, developers, UX specialists, and information architects to create something that will provide your brand with a valuable online presence
Customer journey mapping