Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.

Without measurement, marketing becomes a guessing game. We often point out the fact that one is unable to assess the level of success (or failure) of a campaign without tracking results. By looking at the analytics, marketing experts are able to better develop and adapt an overall marketing strategy.

Web analytics

Exploratory testing

Usability surveys

Test case execution

A/B testing

Page load speed optimization

Analytics audit


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